Intel

INTEL “NOT THAT YOU WOULD, BUT YOU COULD”

Intel’s new Optane memory module is an incredible leap forward in speed and productivity for personal computers, but it's hard for people to understand just how fast in tangible terms. In this global, integrated campaign we targeted content creators to prove that even if you’re not doing all sorts of crazy, unimaginable fast tasks with your computer, thanks to the speed of Intel's Optane Memory, you could if you wanted to. Media: Integrated Campaign with over 150 unique ad units.

“Fashion Show” :30

“Last Minute Ending” :30

Digital OOH, Shorditch triangle, London

OOH placements in Taiwan, Mexico City and London

Snapchat Optane Memory Game. Users were asked if they thought they had what it takes to beat the speed of Intel Optane Memory.

Jim Parson’s Social Pre-Roll Videos

“Face Replace” :15

“Auto-Tune” :15

Role: Global Group Creative Director

Client: Intel
Agency: mcgarrybowen, San Francisco
Copywriters: Britton Rice, Craig Pottruck
Art Directors: Jiangzi Tan, Drew Jaz
Creative Director: Drew Jaz
Executive Creative Director: Marianne Besch
Directors: Dante Ariola “Last Minute Ending” (MJZ), Patrick Ong “Fashion Show” (Film Matters, Shanghai)
Editor: Tom Scherma (CosmoStreet)

“IMAGINE IF EVERYONE HAD A BRAIN AS SMART AS AN INTEL PROCESSOR”

This campaign’s objective was to educate less than savvy computer users that a computer processor is essentially the brain of your computer. So, just imagine what you’d be able to do if yours was as fast and smart as an Intel processor. The work ran in North America, India, Australia and Mexico. Media: broadcast and pre-roll spots, digital and social assets and a mountain of out-of-home placements.

“Baby” :20

“Robot” :20

“Chess” :20

FAST SOCIAL

We created super fast :06 social videos to show off the speed of an Intel processor. Media: social and mobile.

“Octopus” :06

“Puzzle” 06

“Turtle” :06

Role: Global Group Creative Director

Client: Intel
Agency: mcgarrybowen, San Francisco
Copywriters: Nick Zacher, Katrina Madrinan
Art Directors: Jiangzi Tan, Hannah Gilberton
Creative Director: Drew Jaz
Executive Creative Director: Marianne Besch
Director: Theodore Melfi (Brother prod.)
Editor: JJ Lask (PS260)