HALLMARK
Now more than ever, the world could use a little more caring. So what better company to spread it and champion it than Hallmark. Because Hallmark is not simply in the business of cards... but, in the business of caring. The aim of this campaign is to demonstrate how small acts of caring can make a big impact. Because when you care enough. You can change the world. #CareEnough. We were asked to develop a program that consisted of twelve minutes of broadcast content to run exclusively on the Hallmark channel and social channels. This was an enticing challenge and one that afforded us an incredible opportunity to create a body of work that was cohesive and that could stand for something greater than a simple greeting card.
“Hannah & Henry” 2:00
“Care Enough” 1:45
“Rainy Day” 1:30
“Chair Surfing” 2:00