Michael Fiore • Creative Director / Art Director
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Haagen Daz

HÄAGEN-DAZS

If you love Häagen-Dazs then you know that it can be difficult to stop yourself from eating a whole pint at once. It’s nobody’s fault really. It’s just nature. But to help their adoring fans enjoy their ice cream fix in smaller, safer amounts, Haagen-Dazs created a line of snack-sized bars and cups. They’re the perfect size, and you won’t send yourself on a guilt trip for inhaling the whole thing. Media: Print/POS

 

 

Role: Senior Art Director/ACD

Agency: Goodby, Silverstein & Partners
Copywriter/ACD: Brooks Jackson
Agency Producer: Jenny Taich
Photographer: James Wojcik, NYC